Creativity

Creativity can be many things, and can be used on many things. Such as already existing forms of media. For instance artist Dj Pogo. He hails from Australia and is a pioneer for sampling and free usage of samples to create music. What he does is takes sound clips from movies and the chord progression from the movie and arranges them to create a song in it's self, using ONLY the sounds from the movie.
Here are some examples:

Alice - From Alice in Wonderland (Disney)

Upular - Up

Toyz Noize - Toy Story 3

All of these videos show how using technology and creativity you can create something amazing and unique.